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Form ADV Part 3 – Client Relationship Summary
Date: 05/05/2020
Item 1: Introduction
VERACITY CAPITAL LLC is an investment adviser registered with the Securities and Exchange
Commission offering advisory accounts and services. This document gives you a summary of the
types of services and fees we offer. Please visit www.investor.gov/CRS for free, simple tools to research
firms and for educational materials about broker-dealers, investment advisers, and investing.
Item 2: Relationships and Services
Questions to ask us: Given my financial situation, should I choose an investment advisory service?
Why or why not? How will you choose investments to recommend to me? What is your relevant
experience, including your licenses, education and other qualifications? What do these
qualifications mean?
What investment services and advice can you provide me? Our firm primarily offers the following
investment advisory services to retail clients: portfolio management via a wrap fee program (we
review your portfolio, investment strategy, and investments); financial planning (we assess your
financial situation and provide advice to meet your goals); solicitor/selection of other advisers (we
select a third party adviser for you to use). As part of our standard services, we typically monitor
client accounts on a daily basis. Our firm offers both discretionary advisory services (where our firm
makes the decision regarding the purchase or sale of investments) as well as non-discretionary
services (where the retail investor makes the ultimate decision). We do not limit the types of
investments that we recommend. Our firm does not have a minimum account size. Please also see
our Form ADV Part 2A (“Brochure”), specifically Items 4 & 7.
Item 3: Fees, Costs, Conflicts, and Standard of Conduct
Questions to ask us: Help me understand how these fees and costs might affect my investments. If
I give you $10,000 to invest, how much will go to fees and costs, and how much will be invested for
me? What are your legal obligations to me when acting as my investment adviser? How else does
your firm make money and what conflicts of interest do you have? How might your conflicts of
interest affect me, and how will you address them?
What fees will I pay? Our fees vary depending on the services you receive. Additionally, the amount
of assets in your account affects our advisory fee; the more assets you have in your advisory account,
the more you will pay us and thus we have an incentive to increase those assets in order to increase
our fee. Our fixed fee arrangements are based on the amount of work we expect to perform for you,
so material changes in that amount of work will affect the advisory fee we quote you. All fees are
typically charged quarterly in advance. You pay our fees even if you do not have any transactions
and the advisory fee paid to us generally does not vary based on the type of investments selected.
Please also see Items 4, 5, 6, 7 & 8 of our Brochure.
Third Party Costs: Some investments (e.g., mutual funds, variable annuities, etc.) impose additional
fees (e.g., transactional fees and product-level fees) that reduce the value of your investment over
time. You will also pay fees to a custodian that will hold your assets. You will pay fees and costs
whether you make or lose money on your investments. Fees and costs will reduce any amount of
Form ADV Part 3 – Client Relationship Summary
Date: 05/05/2020
money you make on your investments over time. Please make sure you understand what fees and
costs you are paying. Please also see our Brochure for additional details.
Conflicts of Interest: When we act as your investment adviser, we have to act in your best interest and
not put our interest ahead of yours. At the same time, the way we make money creates some conflicts
with your interests. You should understand and ask us about these conflicts because they can affect
the investment advice we provide you. Here are some examples to help you understand what this
means.
How do your financial professionals make money? Primarily, we and our financial professionals
benefit from the advisory services we provide to you because of the advisory fees we receive from
you. This compensation may vary based on different factors, such as those listed above in this Item.
Our financial professionals also have the ability to receive commissions from clients. Please also see
Item 10 of our Brochure for additional details.
Item 4: Disciplinary History
Questions to ask us: As a financial professional, do you have any disciplinary history? For what
type of conduct?
Do you or your financial professionals have legal or disciplinary history? We do not have legal and
disciplinary events. Visit https://www.investor.gov/ for a free, simple search tool to research us and
our financial professionals.
Item 5: Additional Information
Questions to ask us: Who is my primary contact person? Is he or she a representative of an
investment adviser or a broker-dealer? Who can I talk to if I have concerns about how this person
is treating me?
For additional information on our advisory services, see our Brochure available at
https://adviserinfo.sec.gov/firm/summary/304272 and any individual brochure supplement your
representative provides. If you have any questions, need additional up-to-date, or want another
copy of this Client Relationship Summary, then please contact us at 844-508-7884.
Form ADV Part 3 – Client Relationship Summary
Date: 05/05/2020
Exhibit A – Material Changes to Client Relationship Summary
There are no material changes since the prior Client Relationship Summary.