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John Rogers Named President & COO At Veracity Capital

John Rogers Named President & COO At Veracity Capital
Experienced Leadership with Operational Efficiency, Advisor Support to Provide Best Client Outcomes, Fiduciary Focus


ATLANTA – Dec. 12, 2018Veracity Capital LLC announces John Rogers as President and COO. He is a co-founder of the firm and an experienced director in the financial advisory industry with a focus on operational efficiency and organizational excellence. Mr. Rogers is an ardent proponent of lean operational practices and will continue recruiting a diverse set of talented advisors nationwide.

“Veracity Capital is committed to recruiting the best talent and delivering the highest level of service for clients while remaining a cost-efficient business,” said Mr. Rogers. “As an experienced financial advisor, I understand what our team needs to be the best advocate for clients, and I will approach all operational decisions with client servicing in mind.”

Mr. Rogers has been in the financial planning and investment field for more than 20 years. Before Veracity Capital, he was Director of Private Wealth in the Southeast Region and a Wealth Advisor at AYCO, a Goldman Sachs company, in the greater Atlanta area. Before that, Mr. Rogers was a Vice President and Financial Advisor at AXA Equitable in New York.

“As we continue to build the Veracity Capital brand and expand our client base, we are proud to have John Rogers at the operational helm,” said Kevin Gray, CEO of Veracity Capital. “He is passionate about building diverse teams and providing the technology and support they need to achieve clients’ financial goals in a streamlined and cost-effective way.”

Veracity Capital recently announced the launch of their nationwide wealth advisory firm with offices across the country.

Veracity Capital is a wealth advisory firm with a national presence providing strategic wealth management, financial planning, investment management, and risk management as trusted fiduciary partners. Veracity Capital offers an open-architecture platform encompassing all financial resources that is unbiased and non-conflicting. Uniquely structured to provide a local boutique advisory experience with the resources of large, established institutions, Veracity Capital serves on behalf of their clients with true fiduciary methods focused on each client’s best interest. Truth Builds Trust. Visit for more information.

Advisory services offered through F3Logic, LLC, a registered investment advisor. Veracity Capital and F3Logic, LLC are separate and unrelated entities.


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